Upstream Clarity

For founders and brands who feel their next phase forming.

We work, where things become quiet.

Where the noise drops away
and what matters remains.

Most brands don’t need to be louder.
They need to feel like themselves again.

That’s where we enter.

Emotional Positioning.

We help founders and brands regain emotional clarity at moments of growth.

For founders and brands who know:

  • the brand hasn’t caught up yet with who they already are

  • nothing is broken, but everything takes more energy than it should

  • they can feel a subtle misalignment, even if it’s hard to clearly point to

The Upstream Clarity Sprint is a focused strategic and emotional intelligence process

that works before branding, marketing, or further execution.

If this resonates, you are welcome to see how we can help your business grow.

You already know how to reach us.

GUCCI

Imaginary Campaign Created with AI
A young girl with long blond hair wearing a patterned outfit with cartoon-like images, a red cap, and suspenders is sitting on a marble floor with a somber expression.
Living room with a large floral tapestry, mustard yellow sofa with decorative pillows, wooden coffee table, and two standing lamps, against glass wall with black metal frames.
Woman wearing oversized sunglasses and large gold earrings, dressed in an ornate patterned jacket and matching pants, with a beige top underneath.

HOUSE OF ____ROSE

Trend Forecasting Atelier and Capsule Collections. House of ROSE
Black and white cover photo of a woman with closed eyes and long wavy hair, partially covered with bubbles, wearing a sequined garment, with magazine title 'OF ROSE' and headlines about fashion and style.
Magazine cover featuring a young woman with a teapot and cups balanced on her head, wearing a vintage pink plaid jacket, against a pastel blue background.
Magazine cover featuring a croissant wrapped in fabric with red floral and architectural print designs.

Final Rating: 5.0 / 5.0 — World-Class Brand Foundation

Summary

This document positions Knowa as a brand that doesn’t just digitize governance - it redefines it. It operates with the gravitas of a purpose brand and the discipline of a design system. The writing, structure, and emotional intelligence are agency-grade - comparable to work from Collins, Wolff Olins, or Siegel+Gale.

Amédée Levillain, Knowa, October 2025

Wow, Rose! I'm so moved that I'm almost speechless! Thank you for every dear moment you poured into creating this beautiful work of art! It happens to be one of the best gifts I've received in my life, following your sweet offer to meet with me initially. Reason being, finding you has added more fuel to th e fire that had long been burning in me. You are absolutely amazing at what you do, and I'm grateful beyond measure. I was literally brought to tears and my daughter too when I shared it with her.”

Hope Jones, November 2025

“Oh Rose,

Please don’t take my delay in responding as anything but needing to be able to adequately express how moved I am by the initial images.

I was immediately brought to tears.

The light, the expressions, the beauty and artistry - everything I was hoping for and more. My sister and my coach, Kim, are both equally impressed (blown-away in fact) by your work.

 Shelley Tantau, Alchemy Integrative, December 2025

I design emotional clarity.
Not as a concept, as a state.

When clarity is present, choices soften. Language lands. Images breathe.

Upstream Clarity

For founders and brands who’ve outgrown their current expression

  • Creative Direction & Campaign Strategy

  • Visual Identity & Concept Development

  • Brand Worlds (AI + Editorial)

  • Emotional Brand (Re)positioning

  • THE EMOTIONAL ARCHITECTURE BLUEPRINT AND BRAND BIBLE

  • High-Fashion Brand Collabs, & Rebrands

We work with fashion houses, coaches, food brands, conscious creators, tech companies, coaches and bold founders.

SERVICES

Most brands know where they want to go —
but they get stuck between vision and execution.

We help you close that gap.

With visuals that make people feel something.
With storytelling that turns passive scrolls into conversations.
With strategy that puts your brand exactly where it belongs; on the map, in their hearts, and ahead of the curve.

If this speaks to you, there’s space for a conversation.

Young woman with dark hair wearing a white cap and patterned shirt, standing with arms crossed in front of a wall with ancient Egyptian-style artwork.

Get in Touch

Welcome

You don’t need to rush here.
Nothing disappears if you don’t decide today.

Browse. Enter. Leave. Return.

This space will still be here.

You’re more than welcome when you are ready.

Rose - CEO Timeless Designers